MEAD MEADOW
Introducing Angie Matthews
A Strategic Partnership Proposal for Angie Matthews & Mead Meadow
From: Toriano Sanzone, AYA Consulting
To: Angie Matthews, Mead Meadow
Date: Navember 25, 2024
Subject: 90-Day Launch Pad to Legacy: A Total Digital Transformation for Mead Meadows
Dear Angie and Peter,
Thank you for the inspiring conversations about your vision for Mead Meadow. You have built something truly special—a brand steeped in charm, authenticity, and the potential for a powerful legacy.
We understand that to compete directly with established names like Marta Stuart, you need more than just a website; you need a comprehensive digital ecosystem and a strategic partner.
AYA Consulting, with me, Toriano Sanzone, personally at the helm, is that partner.
This document outlines our 90-Day Sales and Marketing Plan, an aggressive yet meticulously crafted launch pad designed to establish Mead Meadows as a premier digital destination. This is not just a list of tasks; it is a blueprint for building your legacy, one pixel and one connection at a time.
The AYA Consulting & Mead Meadow Partnership: Our Mission
THINK BIG
The AYA Consulting & Mead Meadow Partnership: Our Mission
To architect a stunning, high-converting WordPress digital presence for Mead Meadow that captures its unique charm, directly competes with and differentiates from Marta Stuart, and systematically builds a loyal community that drives revenue through book sales, carriage house bookings, and event attendance.
Why This Investment is Your Catalyst for Growth
Guaranteed Focus: A minimum of 60 hours per month dedicated solely to Mead Meadow.
Expert Leadership: My personal, hands-on oversight of every project and task. I am your single point of contact and your strategic visionary.
Multidisciplinary Team: Access to a curated team of specialists in web development, graphic design, and social media content creation.
Proven ROI: We are not just building; we are driving toward measurable business outcomes.
The 90-Day Game Plan: Phase 1 – Foundation & Ignition
The 90-Day Game Plan: Phase 1 – Foundation & Ignition
This initial phase is about building a powerful foundation and creating immediate momentum.
Month 1 (Nov 23 - Dec 31, 2024): Architecting Your Digital Home
Strategic Kick-Off & Brand Deep Dive:
We will immerse ourselves in the essence of Mead Meadow to inform all creative decisions.
WordPress Website Development (GoDaddy):
Strategy & Architecture: Plan user journey, sitemap, and conversion funnels.
Design & Development: Create a visually stunning, mobile-first website that reflects the aesthetic of Mead Meadows.
Core Pages: Launch with a powerful Homepage, About Angie, The Carriage House, and The Cookbook.
Social Media Foundation:
Audit & Strategy: Analyze competitor landscapes and define your unique brand voice.
Profile Optimization: Revamp all bios, visuals, and links on Facebook, Instagram, TikTok, and YouTube.
Content Calendar: Develop a detailed plan for December and January.
Social Media Blitz
The Best of Arts and Entertainment
Social Media Blitz:
- Launch the new visual identity with the photoshoot assets.
- Begin a consistent posting schedule (3-5x/week on FB/IG, 1-2x/week on TikTok/YouTube)
- Implement targeted social media advertising to promote the new site and drive Carriage House inquiries.
Cookbook Project Commencement: Begin digital design and layout. Finalize cover design and initial marketing copy.
Success Milestone by End of Month 2: A 25% increase in social media followers and the first direct booking secured through the new website platform.
Month 3 (February 2025): Monetization & Momentum
Carriage House Promotion: Launch a targeted digital ad campaign for the Carriage House, leveraging the beautiful new visuals.
THE MISSION
Carriage House Booking Platform
Carriage House Booking Platform:
Requirements & Integration: Select and begin integration of a seamless booking platform (e.g., Airbnb, Booking.com, or a direct-booking widget) into the new website.
Success Milestone by End of Month 1:
A live, beautiful, and functional WordPress website that begins capturing email leads and showcasing the Carriage House.
Month 2 (January 2025): Content Creation & Community Building
Website Refinement: Implement analytics, optimize for SEO, and make data-driven tweaks.
The First Major Photoshoot (Toriano Sanzone Visits - January 2025):
This is a critical asset creation event. We will plan and execute a professional photoshoot capturing:
- Angie’s portrait and "at work" candid shots.
- The Carriage House in its best light (interior and exterior).
- Staged shots for the cookbook and social media.
- The beauty of Mead Meadows in winter.
Cookbook Pre-Launch Campaign:
- Create a dedicated "Coming Soon" page on the website.
- Launch an email collection campaign for those interested in the cookbook.
- Tease content through social media (e.g., "Recipe Reveals," stories about the inspiration behind dishes).
THE BIG MISSION
Our Mission
Podcast Development
- Finalize podcast concept, name, and artwork.
- Secure initial recording equipment and outline the first 3 episodes.
Special Events Strategy: Brainstorm and calendar 2-3 signature events for 2025 (e.g., Spring Garden Workshop, Summer Solstice Dinner).
Success Milestone by End of Month 3: A growing email list of 150+ subscribers eager for the cookbook, and a consistent stream of social media engagement and carriage house inquiries.
Ongoing Rhythm & Strategic Oversight
Weekly Strategic Syncs: Every Wednesday at 10 am CST / 11 am EST, we will connect for a 30-60 minute meeting.
This is our time to review progress, analyze metrics, and make agile decisions. This ensures you are always in the loop and our strategy remains aligned.
Quarterly On-Site Immersions (Toriano Sanzone Visits): My scheduled visits in January, May, July, and September 2025 are not just photoshoots. They are intensive strategic sessions for content creation, legacy planning, and big-picture brainstorming that cannot be replicated remotely.
Defining and Measuring Success: Our Shared Scorecard
Discover the World of Arts and Entertainment
Defining and Measuring Success: Our Shared Scorecard
We are driven by data and results. Success for us means hitting these tangible targets:
Digital Presence:
Website: Achieve a Google PageSpeed score of 90+ and appear on page 1 of Google for key terms like " Carriage House Rental" and "Angie Matthews cookbook."
Social Media: A combined 1,000 new, engaged followers across all platforms within 90 days.
Revenue Generation:
- Carriage House: Secure 5 confirmed bookings directly through the new website platform within the first 90 days.
- Cookbook: Build a pre-launch interest list of 250+ subscribers.
Beginning November 23, 2024, you are not just hiring a consultant; you are gaining a dedicated branch of your team. My team and I will dedicate a minimum of 60 hours per month of focused, expert effort to bring this vision to life.
Angie, Mead Meadow is ready for its digital debut. This plan is our commitment to not just meeting but exceeding your vision.
We see the potential for a brand that doesn't just compete with Marta Stuart, but surpasses it by being authentically, uniquely you.
We are incredibly excited to partner with you. Let's build something amazing.
Welcome to the launch pad.
Warmly,
Toriano Sanzone
Principal & Strategic Lead
AYA Consulting
